Crises are not new to humanity. Whether nationwide or worldwide, every person throughout history has been impacted by a crisis. This universal, non-discriminatory experience heightens the Church’s responsibility to respond with Christ’s tangible love. The Church must posture its heart to restore the least of these spiritually and humanely.

Col. 3:23-24 and Deut. 15:10 Heart posture 

Crises further oppresses the vulnerable while shaking resilient foundations. When Jesus and the prophets responded to crises, they responded in confident empathy without a list of qualifications, or measuring a person’s worth. They restored individuals’ dignity and well-being to live the Abundant Life.

Dignity (noun) the quality or state of being worthy of honor or respect [source] 

The Widow of Zarephath needed access to income. Her and her son were experiencing food insecurity and grief in a famine. God used the Prophet Elijah to solve for the grieving woman’s root cause with a more-than-enough oil supply for her and her son to sell and live on. In her most vulnerable state, she was not belittled, or made to feel shameful about her predicament. She was restored to live the Abundant Life. None of this brought her husband back, but solving for her root cause brought comfort and energy to live on in dignity.

Jesus and the prophets were not grandiose and egotistical in their aid. Their confidence in whose they were and who they were made them the perfect vessel for God’s tangible love to abide to the least of these. Heart posture is the structure for conduits and catalysts to transport God’s transformational power.

Matthew 25:40-45 How we serve those in need, we do unto God.

Skilled and educated professionals leading these ministerial charges understand in order to support those in need, church leaders must be healed and whole. Pretentious churches offering its ministerial care through manipulation and abusive control must be held accountable. There must be a firm zero-tolerance policy to ensure safety for all of God’s children. Jesus never exchanged his help for a pass to harm others. Church leaders must demonstrate Christ’s love, not pseudo-elitism. Between surviving systemic oppression and the consequences of political administrations, the Church must be a spiritual refuge and a safe space.

A crisis will happen. A church must be in proper position to serve with a Godly heart posture and adequate tangible resources. To request funds from congregants for a church’s expenses and goals, then withhold funds and resources when congregants are in crises is cruel. Again, Jesus never exchanged help to do harm. WWJD in today’s crises?

Annual church planning is an intentional act of care rooted in the Word of God. It’s care linked to goals, missions, and visions to edify the body of Christ while making disciples.

Many organizations run its fiscal year from January 1st to December 31st with new year’s planning happening during the previous holiday season, or in January. Churches should consider adjusting its fiscal year to July 1st through June 30th as this caters to the ebbs and flows of a traditional calendar year.

• Q1 - July 1st to September 30th

• Q2 - October 1st to December 31st

• Q3 - January 1st to March 31st

• Q4 - April 1st to June 30th

Proverbs 21:5 Plan with ample time, not last minute. 

Colossians 3:23 Let's give God and his people our best. To give our best, we need time and resources. 

Proverbs 15:22 Plan collectively towards edifying Christ.

Let’s be transparent. Serving at church is not the only responsibility in a volunteer’s life. A church should be structured, yet sensitive, to support volunteers to serve at their highest level.

Mark 6:31 When volunteers are set up for success (support, resources and time for life/work/ministry balance), they'll serve at a higher capacity.

Rethinking Planning

Set January 1st to March 1st for ideation. Q1 is during back-to-school season and Q2 is holiday season. Ease into the new fiscal year with an emphasis on work, life, and ministry balance. In ideation sessions, think “what’s low effort with high impact for congregants and volunteers to commit to in Q1 and Q2?” Pick it up in Q3 with heavier effort and high impact initiatives then finish strong in Q4 with consideration to the work completed throughout the year.

March 1st to April 1st for balancing ministries’ ideas with traditional church celebration dates (e.g. church anniversary). Understand what can be done, what’s aspirational, and what needs to be removed.

April 1st to May 1st for finalizations and resource allocations (e.g. budget decisioning).

May 1st to May 31st for official plan communication to the church. Host a kickoff diving deeper into the goals, initiatives, and events and how congregants and volunteers can meaningfully contribute.

Set June to reflect and rest in preparation of the new fiscal year. This is an ideal time for spiritual and personal strengthening to align volunteers and leaders to the new goals, missions, and visions.

Planning for the new fiscal year must start in January with finalized plans at end of April. This is an optimal time as most people are excited for a new calendar year. With responsibility, church leaders should leverage this excitement.

By making June 30th the end of a fiscal year, church volunteers are able to wrap up during the summer versus the holiday season. Serving starts at home, not in the church building. Let’s rethink the fiscal year to develop disciples for home and the Kingdom.

ADA compliance is not transactional. To be an ADA-compliant church, it requires a shift in thinking to make decision-making, problem solving, and corporate behavior inclusive practices. ADA compliance isn’t one-time, seasonal, or ad hoc. ADA compliance is a continuous life practice.

1 Corinthians 12:22–26 Every child of God is essential to the Kingdom

Becoming an ADA-compliant church isn’t limited to physical building updates. It’s including disability education in sermons to remove stigma. It’s learning from members’ who have disabilities, then tailoring communications and materials to be inclusive. It’s proactively allocating financial resources to support members with disabilities (e.g. sensory rooms, leadership training). ADA compliance and advocacy are multi-dimensional.

John 9:1–3 Having a disability is not a sin, or punishment 
Matthew 25:40 A disability should be why we keep a watchful eye for one another

Properly serving individuals with disabilities requires third-party professional partnerships. Churches can partner with organizations through the regional ADA Network, universities and colleges, and local organizations.

Check out the Center for Inclusive Design and Innovation at Georgia Tech who offer no cost ADA support.

Inclusivity isn’t trendy, or political. Inclusivity is humanity. To be a church for all of God’s children means incorporating meaningful practices for individuals with disabilities to be a part of ministry, and not apart from ministry.

Jesus advocated for and healed people with disabilities: 
Matthew 9:1–8
John 5:1–9 
Matthew 15:30–31 
John 9:1–12 
Mark 10:46–52
Matthew 9:27–31 
Mark 7:31–37 
Matthew 9:32–33 
Mark 3:1-6 

Requests must be qualified, its impact identified and categorized, then prioritized before actioning. Cliches like ‘throw a spaghetti noodle at the wall to see if it sticks’ become passable excuses to act without analyzing, wasting time and resources.

Project management is internal, structured care.

Col. 3:23 All work is unto God. Church leaders are responsible for equipping staff/volunteers for success with structure, planning and resources. 

Each Pastor shepherding ministries and auxiliaries needs a Project Manager to oversee requests. Project Managers report to the Program Manager who provides insight into where the church is headed to align efforts. The Program Manager serves closely with the Executive Director to share micro views of the church’s macro-operations.

Churches must embrace technology. Basecamp and ClickUp are affordable, best-in-class project management tools. These tools are centralized hubs to visualize and communicate requests’ progression and blockades.

Submitting requests

The Requester is responsible for completing due diligence. This eliminates frivolous submissions. A request must include:

1. Qualifications

2. Impact

3. Desired due date

4. Recommended priority level

1 - Qualifications

Qualifications are Biblically based, align with the church’s beliefs, and are suitable for the available resources (people, talent/skills, finances). A few questions to consider:

• Why is this request important?

• What are you aiming to achieve with this request?

  • Supports The Great Commission?

  • Aligns with the church’s mission and vision statements?

  • Net new opportunities? Removes friction?

• How do you act today without the request?

• What signifies the request is complete?

2 - Impact

Impact is two parts. It ranges from minor to high fitting into three categories: people, operations, and resources which are the beneficiaries.

3 - Due date

A desired due date. This is important to include as it’ll help with setting priority.

4 - Setting priority

Setting priority is a delicate balancing act as it vocalizes urgency and influences resource planning. Priority ranges from minor to significant in levels of importance. The Requester can recommend a priority level, however, the final decision is between the Project Manager and the actioning team.

Pro Tip: Post request, measure impact through qualitative key performance indicators, such as testimonials, surveys, and feedback loops. The data will support similar requests in the future.

Resource capacity

Resources fluctuate. The Project Manager and actioning teams must determine the skillsets to complete requests. For volunteer-operated churches, it’s important to understand availability before committing to a request. Yes, this slows down progress, but improper speed and mishandling volunteers aren’t the end goals.

The actioning team determines the level of effort and time commitment. This allows them to work at their pace to deliver in a healthy manner.

The Jar analogy

Think of project management as filling a jar with rocks. The jar represents limited time. The rocks represent the requests’ having various sizes and weights. The goal is to fill the jar with an assortment of rocks leaving no gaps. Once the jar is full, no new rocks can be added without first removing a rock from the jar.

This is how a church should approach request planning and management.

Luke 3:1-20 Extortion is not what believers do

An intentional church conducts transparent fundraising aligning to its mission. There’s a vision with a tangible action plan and a detailed breakdown of a dollar’s impact. Godly fundraising obeys laws, adheres to ethics, and operates in good faith encouraging responsible giving. When the purpose of the fundraiser is achieved, there’s an impact report presented to the donors.

2 Corinthians 1:12 Maintain your integrity and Godly sincerity in whatever you do

2 Corinthians 9:7 Give responsibly according to your season

A chaotic church demands exorbitant funds for a vision that has no tangible action plan. Chaotic leaders use trauma, bullying, and intimidation to raise money. Exploitation, false prophets promising blessings, emotional manipulation, and threats are their fundraising strategies. Chaotic leaders misuse their influence and power to financially abuse God’s children.

1 Timothy 6:10 The love of money leads to misuse and abuse

The Church must be the example of good, healthy business practices rooted in the Word, ethics, and the law. Unfortunately, the Church has built, and maintained, a reputation of negligence and illegal activity. Chaotic leaders are more invested in fundraising optics than the legalities of it. What good is an illegal fundraiser? How does illegal activity in a church fulfill the Great Commission?

Churches that violate the law and hold unethical practices are not God-driven establishments. The same due diligent efforts put into producing a worship service must be used for adhering to the law and practicing good ethics. Even the appearance of money laundering and extortion can permanently distort a church’s reputation and trigger a criminal investigation.

“Holy Spirit,” “Jesus,” and “God” cannot be listed on a church’s entity registration with the Secretary of State. There are real names on government public records representing a church. When church leaders make poor judgments, they’re subjecting those who represent the church to criminal and civil investigations as well as audits. An intentional church ensures its practices don’t cause harm to those who represent it. “We didn’t know,” isn’t a legal defense. Anyone can report a church’s wrongdoings especially when a church incriminates itself on the Internet.

An intentional church has an internal Compliance Team to thoroughly complete due diligence and a third-party Legal Team to approve any requests before moving forward. There has to be a separation to create prevention. These teams are a church’s hedges of protection.

An intentional church tells a meaningful story tying the fundraiser’s cause to the church’s mission and relatability to the members. “Why should donors care?,” is the question to be answered. An intentional church provides periodic financial reports to hold itself accountable for responsible fundraising and to encourage future donations. Transparency is essential in fundraising.

Church leaders, let’s go back to Godly fundraising. The world is tough enough on a good day. People are coming to worship services for relief, not another abusive experience. Fundraisers must have a detailed purpose, follow the law and good ethics, and operate in a transparent lifecycle. Donors do have rights whether you like it, or not.

To be an intentional church, analyze the members’ demographic data along with community data to identify social issues. This provides a clear line of sight into the social good programming a church can design and implement for data-driven care.

The Gospel is a strategy. Social good programming is a part of the Gospel. Economic changes are on the rise, so an intentional church must couple its Biblical values with strategic creativity to advocate and care for the marginalized.

Hunger is universal. A church can become a trusted food center addressing the community’s food insecurity needs.

Mark 6:38-44 No one deserves to be hungry.

More than Vacation Bible School

Most Vacation Bible School programs are less than a week long. It’s a short-lived transaction with no follow-up support.

What if a church designed a summer enrichment program addressing childhood hunger along with spiritual, academic, and workforce development?

Through No Kid Hungry, eligible churches can become summer meal hubs for children up to 18 years old. The hub would open after the last day of school and close before the first day of school. The grants not only cover food, but payroll for a church to hire employees.

1 in 5 children are food insecure according to No Kid Hungry in 2024. Child food insecurity means they do not have adequate access to nutritious food. The Annie E. Casey Foundation found 4.1 million more children faced food insecurity in 2022 compared to 2021. In today’s 2025 inflated economy and government funding cuts, one can only imagine how food insecurity is impacting children and their homes.

An intentional church’s summer meal hub isn’t just about nutritious food. It provides an enrichment curriculum to address spiritual and academic development, career preparation, physical exercise, and so much more. Equipping a child with the proper advancement tools allows them to return to their community to break cycles and transform others. It’s a ripple effect.

A church could hire its members and from the local community to operate the hub. Employing church members’ ensures Christ and the church’s culture are intertwined in all efforts. Employing community members allows children to see familiar faces, and directly supports the local economy. As children reach working age, they’re able to become employees delivering the same services they’ve received.

For churches without a building, there may be affordable opportunities to host in low-income apartment communities. This would place a church directly in a food insecure area, and possibly a food desert.

Matthew 25:40 We must care for those in need.

A church food pantry

Children aren’t the only ones experiencing food insecurity. Churches can establish food pantries in partnership with state food banks to provide adequate and nutritious foods to anyone. This could be a lighter lift for a church to begin social good programming.

A root cause

Let’s be transparent. A reason why food insecurity exists is due to unlivable wages. Livable wages aren’t available to everyone which is why there’s mention of workforce development. What knowledge, skills, and education opportunities can be offered to transition people from jobs to well-paid careers? An intentional church is the bridge for career advancement through workforce partnerships and education.

As much as a church asks for increased giving, there should be intentional action to ensure members’ have access to livable-wage employment opportunities. Members are able to give more when there’s overflow, and not deficit.

Philippians 2:3 Put others first. 

It’s time for churches to put the needs of the people first, and not its optics. Social good programming requires a level of care and effort. It’s love. Imagine the ripple an intentional church can create with solid programming. The Gospel is intentional and churches should be too.

Now let the church say, “Amen!”

Assumptions and infrequent requests are not key indicators of personal and spiritual needs. If the Church wants to make a Christ-powered difference in lives, then the Church has to embrace the demographic data of its population.

Demographic data is the collection of statistical human information about a population. Demographic data uncovers root causes which allows a church to tailor its services and programming for intentional impact. It sharpens discernment.

Humanity first

The prophets in the Bible addressed individuals’ humanity first then the power of their insurmountable need being met addressed their spirituality. For example, Elijah and the Widow found in 1 Kings 17:7-15. Elijah acknowledged her humanity and dire home situation, first. God’s indefinite supply of flour and oil addressed her spirituality, second. It’s important to acknowledge a person’s humanity before their spirituality.

Demographic data on a church’s population can be used to establish partnerships with human resource agencies for sustainable solutions. This path creates a healthy and trusted pipeline of vetted services to professionally meet needs.

The demographic survey could ask about:

• Zip code Identify the percentage living in food deserts or food insecure communities, high-crime and low-crime zones, zones with known environmental issues, accessible healthcare neighborhoods, low-rated and high-rated school districts

• Household income level Identify the percentage below, at, or above the state and national poverty lines

• Ability to purchase adequate nutritious food on a regular basis Establish partnerships with local food pantries, or create one

• Reliance on public transportation Use data to leverage discounted passes and rates

• Level of education Offer educational and career advancement services

With this data, a church can pinpoint government agencies, local nonprofits, and professional organizations to establish intentional partnerships. A church is simply a conduit. A caring church knows where and how to connect people to the answer.

Individuals should have easy, direct access to partners without a church’s input, or a middle person. This requires the information to be up-to-date and accessible. A church cannot decide, or limit, the people’s access to public resources.

There’s more subject matter expertise and sustainability success in partnering than in developing a ministry to offer these services. A church has to be in position to provide adequate, long-term support to the ministry, or it will eventually dissolve abandoning the people. Move forward with a partner program to nurture relationships and build new ones.

Spirituality second

People are coming from various faith backgrounds and teachings. It’s important for a church to routinely level set its beliefs and teachings with members, newcomers, and guests.

In the demographic survey pose these topics:

• Faith background

• Theology preferences

• Church experience

• Membership to an organization (e.g. Pentecostal Assemblies of the World, Apostolic Overcoming Holy Church of God, Church of God in Christ)

Use the demographic data to develop curriculum with beginner, intermediate, and advance tracks. Teach the curriculum in small groups, roundtable discussions, and supplemental materials. This provides intentional care for discipleship to meet individuals where they are and build them up with the teachings of Jesus as outlined in The Great Commission.

By acknowledging and meeting the spiritual needs of the people, a church can fine tune its discipleship efforts to ensure Christ is represented well.

Why does data in church matter?

The base word of intention is ‘intent’ which means purpose. Data drives the intentions of a church forward. It’s time to turn churches’ mission and vision statements from a collection of words to intentional acts of care.

Tying ‘The Why’ back to the source of truth which is the Word.

1 Samuel 16:7 NIV The optics of a church doesn't matter, its heart does

Philippians 2:4 NIV People-first culture

It’s beautiful to have a space for communal worship, however, people are coming to church with hungry bellies, living in deplorable housing, in need of healthcare, and more. They’re in need of personal and spiritual care.

Addressing the personal and spiritual needs of God’s people reduces the distractions in gathered worship. A church isn’t just a building, or a community. A church is a needs-are-met-here space.

Today’s churches are missing the purpose of the Great Commission. Churches have a unique diversity to make life-changing impact, but choose internal-sabotaging behaviors. It’s transactions over impact. Investing money and energy into what looks good over what does good. Implementing performative policies for control over spirituality-centered frameworks to transform lives. It’s time to do away with performance and move to intentional impact for a healthy organizational culture in the Church.

Jesus told the disciples to go and make more disciples, baptize them, and to share his teachings in The Great Commission.

What is a disciple? A disciple is a follower of Jesus. Discipleship is the ongoing process of becoming more like Jesus through living and spiritual practices.

People are the richest asset a church has. Motivating people to align isn’t impossible, but it is challenging. It requires intentionality that’s clear, direct, and structured in a well-communicated manner to be executed in excellence.

This will be a series diving into the facets of an impactful church organizational culture built on intentionality.

The Ministry of Helps over volunteerism

Churches need to utilize The Ministry of Helps instead of volunteers for an intentional culture.

The Ministry of Helps is an intentional supporting role found in 1 Corinthians 12:28. Whether a person’s ministry is janitorial services, or administrative, it's all valuable. Dr. Buddy Bell outlines what The Ministry of Helps is and how it can be used as a motivator for helping members understand how to intentionally use their gifts to push the body of Christ forward.

Churches often sum supporting members up to volunteers. There’s nothing wrong with having volunteers, or being a volunteer. However, volunteerism is transactional and task-oriented. It’s not rooted in intentionality. Utilizing The Ministry of Helps motivates individuals to intentionally use their gifts to build up a church with a vision and plan.

Showcasing ‘The Why’

Powered through The Ministry of Helps, hands-on discipleship can take shape. Remember, discipleship is the ongoing practice of becoming like Jesus through living and spiritual practices. An intentional culture reverts back to its source of truth to draw motivators. It’s important for a church to tie every aspect of what it does and who it serves back to the Word which is ‘The Why’.

Mark 10:45 We’re striving to be more like Jesus, so we, too, should serve.

Colossians 3:23 We serve to please Jesus, not man. External validation shouldn’t become our motivator to serve. Our motivator should be our discipleship. 

Matthew 25:40 Whether your service is a part of a church, or a local community, whatever you do for any being you’re doing it for Jesus.

To make ‘The Why’ sticky, a church should draw 1-2 supporting scriptures to frame its service culture and convert it into a core value. It’ll be the source of truth a person can reference when tension arises, or self-doubt comes.

Structuring service

Serving in a church has to be monitored to prevent exploitation. A church cannot exploit the services of others. An individual cannot exploit a church.

To proactively combat exploitation, there needs to be parameters on service opportunities. Limit it to two including a leadership role per person. Effectivity is not transactional, or volume based. Effectivity is through intentionality.

Shakespeare’s quote, “A jack of all trades is a master of none, but oftentimes better than a master of one” doesn’t apply in the Church. It’s disheartening to see mediocre results praised as excellence. The results are what the people receive. Don’t deliver less than Jesus’ quality to his people. Having a desire to serve doesn’t mean a person is qualified. Leadership must assess competency, skills, and availability with reputable industry leaders to establish qualifications.

Churches must financially invest in its ministries. Each ministry needs a foundational budget plus an annual deposit. This is tangible support. Ministry leaders shouldn’t be responsible for all ministry fundraising when its efforts benefit a church.

A church’s leadership needs macro and micro views of its ministries’ operations. Assess how the ministries are interconnected, interdependent, siloed, etc. Identify key performance indicators to measure impact. What defines disciple impact? Define what a church’s standard of excellence is. After these areas are answered, it’s important to clearly communicate, disseminate, and periodically revisit with all leaders.

Ministry/life balance is essential. Serving in a church, whether paid or unpaid, cannot be the focal point of anyone’s life. That’s not balance, or discipleship. Discipleship requires us to be present at home, with family and friends, and in community. Members should be encouraged to pursue healthy hobbies and interests outside of church. Stewardship is key for ministry balance. Burnout is a sign of poor stewardship.

Intentionality is key for developing a healthy church culture. A church is known by its disciples. Jesus and his people deserve better. 99 and a half just won’t do.

There’s a difference between having a church website, and using a church website. A church’s website is a communication tool.

Intentionality is the center of a powerful church website. UX and UI, content, and accessibility are a few key concepts to consider after nailing the basics.

The basic must-have list:

1 - Standard service days and start times

Display the standard service days, times, and themes (Bible class, small groups, prayer, evangelistic, etc.) in a high touch area. On the home page, consider “Sunday morning service at 10 a.m. - View all services” hyperlinking to a webpage containing all service details.

2 - Physical address(es)

Where’s the church located? The address should be on the home page next to the service details. Display the entire address including the city and state.

3 - General contact information

A general email address and phone number are ideal. Implement communication channels that make sense for your church.

4 - Footer

Footers are useful spaces to display common information on all webpages. There are a couple of caveats to consider. Use hyperlinks to webpages for frequently updated information (e.g. events, announcements). Use text for standard information (e.g. contact information, physical address).

5 - Biographies

The church’s website isn’t an ideal space to hold leaderships’ well-decorated biographies. Share individual biographies of 200-300 words highlighting relevant contributions to the church accompanied with a link to a personal website.

Developing content

Identify what makes information relevant. Any text on a website needs to serve a purpose. Content needs to be easy to find. Keep the clicks less than 3, preferably 2.

Less content is more.

Write for the everyday human. The information doesn’t have to be dumbed down, but it does need to be digestible. Translate complex jargon into layman’s terms. Think MSG or NIV translation. Don’t KJV us.

Repetition

Refer members back to the church website as much as possible. When church announcements are going out, add in “Visit the church’s website at [domain] to [call to action].” Incorporating the church’s website into a task helps members adopt it.

Great church website examples

Remix Adventist Church is easy to engage with.

Remix Adventist Church

Change Church is clean and straight to the point. There aren’t a ton of distractions. The color selections contrast well.

Change Church

Elevation Church is a pinnacle of church websites. It can be a little overwhelming because there’s so much to engage with, but they do have multiple physical locations and tons of e-campus groups to cover.

Elevation Church

Follow-up plans offer added layers of ministerial care and intentionality.

A church should be a safe space for all of God’s children, so its imperative to meet all learning styles in follow-up. I’d recommend a combination of email newsletters, text messages, videos, and social media content pointing to the up-to-date church website.

Let’s focus on email newsletters filtered through Ludwig Mies van der Rohe’s “less is more” design minimalism principle as the average attention span is 47 seconds these days.

Essentials:

Every email newsletter should contain the church’s name, physical address(es), weekly service times, website URL, and at least one direct contact method.

The email newsletter is not a word dumping ground. Keep it short. The science speaks for itself: Are Your Emails Too Long? Here’s the Ideal Email Length (Backed by Research).

Prioritize what’s relevant for the timespan include a brief value proposition and key details. Images, videos and social media content are great to incorporate in the body.

Be creative with the email layout and design, but don’t be cluttered. Read Harvard University, beehiiv, Substack, and Mailchimp’s email design best practices.

Break up the sentences into short paragraphs. Lengthy paragraphs can be a turnoff.

Platforms:

Evaluate the tools you have at your disposal. Most website hosting platforms offer email capabilities. There are email newsletter platforms like Substack, beehiiv or Mailchimp. Identify your church’s needs to guide your decision-making process. I recommend focusing on an ease-of-use platform, ability to import and export contacts with self-service options, design features, and costs to start.

Data:

Whatever you decide, be sure you automate as much as possible. Manually adding email addresses to a newsletter platform will eventually become a forgotten and human errored task. To automate, you can embed a newsletter sign-up form on the church website then share the link. This way congregants are in control of signing up. beehiiv and Mailchimp offer easy sign up methods.

Track your email newsletters’ performance metrics. See what’s working well and where the opportunities are. Consider tracking and comparing over time as well as conducting A/B testing.

Church announcements are important. Churches have to strategically break through the noise to gain congregants’ attention to take the desired actions. Email newsletters might be the breakthrough tool for your church.